Monday, July 5, 2010

Not just another Pop-Up Store

Stella McCartney is the latest designer to venture into the popular pop-up store trend with a great concept recently popping up in Galleries Lafayette, Paris. Her designer, Giles Miller, has created a high-impact store with 2 metre high 3D cardboard letters featuring gold leaf edging. The cardboard cubes made by laminating corrugated cardboard in different directions and slicing through the layers resulting in a textured checkerboard pattern. The pop-up will soon move to Selfridges in London, where it will be on show for the two weeks.

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